Strengthened monetization for publishers through larger first-party data access and a full funnel marketing offering with Xandr Monetize, which includes a leading video solution, empowering content and media owners to unlock the full value of their inventory.Improved activation and advertising results with Xandr’s cross-screen, first-party data-centered buying platform, Xandr Invest.With Xandr, Microsoft can accelerate the delivery of digital advertising solutions for the open web by combining Microsoft’s audience understanding, technology and global advertising customer base with Xandr’s large-scale, data-driven platforms for advertising. Microsoft and Xandr have a shared vision and complementary strengths to empower the open web, where everyone can thrive and do so in a way that is consistent with our commitment to strong data governance and consumer privacy practices. One that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals. Xandr provides a data-enabled technology platform with tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions across its network.Īs the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future. Today, Microsoft is announcing that we have entered an agreement to acquire Xandr from AT&T. Microsoft is pleased to announce that we have completed the acquisition of Xandr.
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